Owned end-to-end product lifecycle for UBA’s USSD, SMS, and mobile banking channels, turning business goals into clear user stories, acceptance criteria, and KPI/OKR-driven roadmaps.
Designed and shipped secure, compliant authentication, top-up, and account-freeze experiences across app and USSD, using high-fidelity workflows and UX best practices to reduce friction and errors.
Built and enforced evaluation rubrics (edge-case test matrices, go-live checklists) that improved release quality, reduced customer-facing defects, and minimised operational risk.
Used SQL and Excel to run funnel, drop-off, and cohort analyses across mobile and USSD, surfacing Mixpanel-style insights to prioritise roadmap bets and resolve key user pain points.
Led cross-functional sprints and launches with Engineering, Marketing, Operations, and fintech partners, delivering features like Advanced Top-Up and improved high-value authentication that lifted revenue by 5% and transaction success by 10%.